Privacy Policy

Last updated: 13 August 2026

This Privacy Policy explains how Yappy Paws Dog Grooming (“we”, “us”, “our”) collects, uses, and protects your information when you use our website, contact us, or book grooming services.

Who We Are

Yappy Paws Dog Grooming is a dog grooming business based in Chester, United Kingdom.

Contact:
Email: yappypaws@outlook.com

Information We Collect

We may collect the following information:

Personal Information

• Name

• Telephone number

• Email address

• Address where provided

• Appointment and booking details

Dog Information

• Dog name

• Breed

• Age

• Medical information

• Behavioural notes

• Grooming history

• Veterinary information where relevant

Website Usage Information

We may collect limited technical information such as:

• IP address

• Browser type

• Device information

• Pages visited

• Website usage statistics

This information may be collected using cookies or analytics technologies.

We may use advertising and analytics technologies provided by third parties, including Google Analytics and Meta Platforms, Inc. These technologies may collect information about how visitors use our website, such as pages viewed, interactions with the website, device information and technical identifiers.

We use Meta Pixel and Meta Conversions API to measure the effectiveness of advertising on Facebook and Instagram and to better understand how people interact with our website after seeing or engaging with our advertising.

How We Use Information

We use personal information to:

• Manage bookings and appointments

• Provide grooming services

• Maintain welfare and grooming records

• Respond to enquiries

• Improve our website and customer experience

• Maintain business and legal records

We do not sell personal information to third parties.

Facebook & Instagram Advertising

We may advertise Yappy Paws Dog Grooming through Facebook and Instagram.

We may use Meta advertising tools, including Meta Pixel, Conversions API and Meta lead forms, to measure advertising performance, understand enquiries generated by our advertising and improve future advertising campaigns.

Where you submit an enquiry through a Facebook or Instagram form, we may receive information that you provide, such as your name, telephone number, email address and information about your dog or grooming requirements. We use this information to respond to your enquiry and discuss available grooming services or appointments.

Meta may process information through its platforms and advertising technologies in accordance with its own privacy policies.

Legal Basis For Processing

Under UK GDPR, we process information under lawful bases including:

• Contractual necessity

• Legitimate business interests

• Legal obligations

• Consent where applicable

Photography & Social Media

From time to time, photographs or videos of dogs may be taken for:

• Social media content

• Website use

• Marketing and promotional materials

Owners may opt out of photography usage at any time.

We will not intentionally publish personal customer information without permission.

Sharing Information

We may share limited information with trusted third-party providers where necessary, including:

• Website hosting providers

• Payment providers

• Booking or communication platforms

• Veterinary professionals in emergencies

• Legal or regulatory authorities where required by law

• Advertising and analytics providers, including Meta Platforms, Inc. and Google, where applicable

Data Storage & Security

We take reasonable measures to protect personal information from unauthorised access, loss, misuse, or disclosure.

Information may be stored securely in digital or paper form.

Data Retention

We only retain personal information for as long as reasonably necessary for:

• Grooming records

• Customer communication

• Legal, tax, or insurance purposes

Your Rights

Under UK data protection law, you may have the right to:

• Request access to your information

• Request correction of inaccurate information

• Request deletion of your information

• Withdraw consent where applicable

• Object to certain processing activities

Cookies

Our website uses cookies and similar technologies for website functionality, analytics and, where consent has been provided, advertising measurement.

Advertising technologies such as Meta Pixel may be used to understand interactions with our website and measure the effectiveness of Facebook and Instagram advertising.

Where required, non-essential analytics or advertising technologies will only be used after the visitor has provided the relevant consent. Visitors can manage their preferences through the website’s cookie controls.

Please refer to our Cookie Policy for further information.

Third-Party Websites

Our website may contain links to external websites or social media platforms. We are not responsible for their content or privacy practices.

Changes To This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page.

Contact

Yappy Paws Dog Grooming
Email: yappypaws@outlook.com